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Songbird Percussion
An ecommerce shop and paid advertising for Songbird Percussion, makers of premium UK-made drumsticks.
Ecommerce website
Paid advertising
✦ The story
Songbird Percussion crafts premium drumsticks in the UK for drummers who care about balance, durability and sound, matched by weight and tone. They needed a shop that does the product justice and advertising that puts it in front of drummers.
Client
Songbird Percussion
Sector
Drumsticks & percussion accessories
What we did
Ecommerce website, paid ads
songbirdpercussion.co.uk
✦ The brief
A specialist product needs a specialist shop
Drumsticks look simple, but drummers are fussy for good reason. Weight, taper, tip and wood all change how a pair feels and sounds, and someone buying online can’t pick them up and try them. The shop had to answer those questions on the page, so a drummer could choose with confidence and come back for the same pair again.
✦ The shop
Built around the product
We built an ecommerce shop that lets drummers browse the range by type and tip, see what makes each pair different, and buy in a few clicks, with bundle offers front and centre.
✦ Product pages
Detail that helps drummers decide
Every product page sets out what makes that pair different, with the size and tip options laid out clearly and bundles and multi-pair deals alongside the single pairs, so it’s easy to stock up. Checkout is kept short, because most drummers are shopping on their phone.
✦ Paid advertising
Reaching drummers where they scroll
We run paid campaigns that put Songbird in front of drummers online and send them straight to the right product, so the ad spend goes on people who are likely to buy.
✦ Joined up
Ads and shop working together
Because we look after both the shop and the ads, every campaign lands on a page built to convert, and we can keep refining what works.
✦ Keep exploring
More work we’re proud of.
✦ Let’s talk
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