✦ The brief
A growing business, still running on paper
As PQS expanded its depot network, Managing Director Carl Pick wanted a website that kept the brand consistent across every location and moved the team’s traditional paper-based processes online. He also wanted PQS seen as the authority in its industry, backed by a results-driven marketing campaign to raise its visibility with the people who buy and hire its equipment.
✦ The website
Built to turn visitors into enquiries
We redesigned and rebuilt the PQS website from the ground up as a high-performance, lead-generating site. Clear routes through the products, services and depots make it easy for busy site teams to find what they need, and well-placed calls to action guide every visitor towards getting in touch. It’s fast, mobile-friendly and true to the PQS brand.
✦ Drone & video
Showing the scale from the air
Construction is a visual business, so we put our own drone videography at the heart of the site. Aerial footage shows the equipment, the depots and the work in a way static photos simply can’t, and gives PQS a library of high-value content to use right across its marketing.
✦ CRM integration
Every lead captured and followed up
Enquiries from the website flow straight into a CRM (Customer Relationship Management) system, so nothing gets lost in an inbox. The team can see every lead in one place, nurture it with timely follow-ups and turn more of those enquiries into customers.
✦ Social media
Content that keeps PQS front of mind
Our organic marketing strategy uses multi-platform automation to publish engaging content across Facebook, Instagram and LinkedIn in sync. It keeps PQS visible to its audience week in, week out, and builds the industry authority Carl was looking for.
✦ Looking after it
Fast, secure and always up to date
We continue to host and maintain the site, handling updates, security and performance tuning so it stays quick for visitors and search engines alike, and the PQS team can get on with running the business.
✦ The result
A stronger foundation for growth
PQS now has a website, content and lead pipeline that match the quality of its equipment. As the depot network keeps growing, its digital presence is ready to grow with it.
